this post was submitted on 18 Aug 2024
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Formula 1
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"SheLovesF1" doesn't really scream "associated with F1" to me, but obviously F1 disagrees.
I think she falls under the "using F1 as branding and/or are trying to capitalize on it". Why else would she have F1 in her name?
Yeah it feels like a dumb decision to me, but it's their decision to make. Seems like you're throwing away free marketing, I don't see any reasonable consumers thinking the formally associated with them.
I 100% agree. It seems like a move made by someone who doesn't really understand how beneficial those people can be.