Maybe I'm misunderstanding, but I just read that whole article and it sounds like a good implementation? Companies want to know how effective their ads are, and I like their approach of trying to find a way to provide this without wholesale personal data collection. They even say at the end that they don't get the data either. It sounds like a reasonable thing to try and standardize.

[–] menixator@lemmy.dbzer0.com 14 points 1 month ago (1 children)

I'm not commenting on implementation itself but rather on how Mozilla went about with an opt-out approach into the collection program (even if it was for testing) to a community they have cultivated with the promise of privacy.

Collecting my data is a big deal. It doesn't matter how it is used. I should at least consent to it.

[–] timestatic@feddit.org 1 points 1 month ago

I feel like this argument is fair enough. I think a pop-up informing the user about it and how to opt out is sufficient.