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YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)

submitted 3 months ago by downpunxx@fedia.io to c/technology@lemmy.world

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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[–] dan@upvote.au 16 points 3 months ago* (last edited 3 months ago) (1 children)

If the ad is just blacked over, it is still loaded, and they wouldn’t know.

If it became a common thing, they'd have to add detection for it. Not necessarily to stop people doing it, but to ensure advertisers aren't charged for invalid impressions. Practically every major ad network has adblocking detection; they just don't always make it obvious (e.g. they might silently log it).

[–] CileTheSane@lemmy.ca 10 points 3 months ago

If they were effectively able to detect it they would be able to block you watching the rest of the video.