this post was submitted on 14 Jul 2024
79 points (81.1% liked)
Firefox
17815 readers
43 users here now
A place to discuss the news and latest developments on the open-source browser Firefox
founded 4 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
You don't have to "trust" them. You can just read the spec. See what it actually does for yourself.
I have no doubt that Google did not create this out of the good of their heart. They know 3rd party cookies are a dying tech and they need a replacement. But FLoC, their earlier attempt at a replacement, received a lot of very justified pushback for being a privacy nightmare. And they abandoned it, realising their error. In creating Topics, they've done a really good job of coming up with something that can support advertiser-funded business models while still respecting people's privacy by design.