This is one of the biggest issues with corporate operating systems. Back in the day you booted up a computer and you got a black screen with a terminal. You had to know how things worked if you wanted to use the computer.

Today, you boot a computer and it's simple enough that anyone with eyes and fingers can operate it. People hand iPads to babies, and even they can figure out how to navigate YouTube.

People have convinced themselves that this is "using a computer", rather than being given a dumbed-down entertainment device designed specifically to exploit them.

People respond negatively when you suggest switching to Linux, because they fear they might actually have to learn something about how the Computer works, and never stop to understand that their illiteracy is the reason that the corporate operating systems they use suck so much.

If you exercise no power to change anything, they can shove as many ads as they want down your throat.