this post was submitted on 20 Aug 2023
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As it's relevant, let's remember the video Hank Green posted on TikTok discussing how "for every word expressing a negative emotion in a headline, that increased the click-through rate to that article by 2.3%" and "if they make us disgusted, outraged, frustrated, scared? Then? Then we start thinking about clicking
It looks to reference this article from Nature:
Robertson, C.E., Pröllochs, N., Schwarzenegger, K. et al. Negativity drives online news consumption. Nat Hum Behav 7, 812–822 (2023). https://doi.org/10.1038/s41562-023-01538-4
It’s easier to be a pessimist in a pessimistic situation than to be an optimist I suppose