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Google is killing infinite scroll on search results (www.theverge.com)

submitted 5 months ago by dvdnet62@feddit.nl to c/technology@lemmy.ml

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[–] Klicnik@sh.itjust.works 39 points 5 months ago (2 children)

There sure are a lot of "Google enshittifies Google" articles lately.

[–] toototabon@lemmy.ml 34 points 5 months ago (2 children)

isn't this a good change though?

[–] remotelove@lemmy.ca 51 points 5 months ago (1 children)

It's actually a good change, IMHO. You can just click directly on page 10 for anything that might be related to your original search.

[–] BlueEther@no.lastname.nz 12 points 5 months ago (1 children)

I suspect it is so that they can place ads / AI at the top of every page

[–] remotelove@lemmy.ca 3 points 5 months ago

If I remember correctly from the good ol' days, promoted sites/ads kinda stopped after the first few pages and it skipped past most of the SEO crap.

But yeah, I forgot how aggressive Google is with ads and AI now, those bastards.

[–] thejml@lemm.ee 23 points 5 months ago (3 children)

10yrs ago if have said yes… however, I feel like page 1 is only ads and images to ads and sponsored content so I end up on page 2 anyway, so now I have to click a button.

[–] Midnight1938@reddthat.com 12 points 5 months ago

I remember the time page 2 of google was equivalent to an underground crypt.

How the times deteriorate

[–] kippinitreal@lemmy.world 5 points 5 months ago* (last edited 5 months ago)

Absolutely, this change makes it harder for people to quickly scroll away ads at the top & for ad blockers to seamlessly hide ads. With ad blockers your first page will be mostly empty & make google more annoying to use.

[–] lemmyvore@feddit.nl 4 points 5 months ago

That was the whole point. They're making sure you don't scroll past that first page.

At some point they'll probably just show a full page unskippable ad after you press search. 😄

[–] Blizzard@lemmy.zip 3 points 5 months ago

There sure are a lot of "Google enshittifies Google" articles lately.

They are trying to keep up with Microsoft.