this post was submitted on 20 Aug 2023
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Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters (www.businessinsider.com)
submitted 2 years ago by L4s@lemmy.world to c/technology@lemmy.world
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Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

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[–] AfricanExpansionist@lemmy.ml 35 points 2 years ago (2 children)

If I can make cheese good enough to pretend that it's another brand, I'm gonna just slap my own label on it

[–] wieson@lemmy.world 2 points 2 years ago (1 children)

It's not a brand name but a regionally protected signifier. Like champagne.

[–] AfricanExpansionist@lemmy.ml 1 points 2 years ago

Ah yeah the appellation system. couldn't you just call it "Champagne-style wine"?

[–] marmo7ade@lemmy.world 1 points 2 years ago

You can make great cheese, but you can't fake 900 years of experience and the brand recognition that goes along with it. That's why people illegally put the parm label on cheese that is not parm.