this post was submitted on 22 Jun 2024
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United States | News & Politics
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This is why Democrats struggle so badly, so I'll say it straight up: It's about sales. Reich is complaining that the public doesn't lose its shit over arcane policy details. Yeah, sit down for this truth bomb (/s): That's human nature. It's not fair. It's not right. It's not good. It's just the way it is. Complaining about it won't help, or change the content of headlines.
So somebody asks for examples of what can Biden do when he's blocked by Congress? I say: Sell, sell, sell. Get in the PR game. Put on a show that the people in the cheap seats can enjoy. (That is a metaphor for a rhetorical spectacle that even politically unengaged citizens will hear about.) Show everybody that the problem is in Congress.
What do the details matter? The headline is all that people will hear, and Republicans will block it, anyway. He needs to sell the perception that Democrats are trying. The details can come later, after they get the votes.