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Bought a new pack of a hair product which now uses 6% less natural ingredients and is no longer vegan
(lemmy.zip)
this post was submitted on 11 Jun 2024
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I wouldn't even be surprised if this is just a shift in marketing. The "Vegan" label, in particular, has fallen out of style as more and more men become obsessed with meat-based diets.
???
Keto, paleo, whatever the roid king is doing. The share of people picking that up and going "ew, vegan, it'll probably turn me into a soy boy" is probably bigger than the share of people who only buy vegan products, OR the savings of cutting those 6% of natural ingredients are worth losing the latter share of buyers. Bottom line is the company's bottom line.
It's some kind of hair gel, you don't eat it.
It says paste right there though.