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A PR disaster: Microsoft has lost trust with its users, and Windows Recall is the straw that broke the camel's back (www.windowscentral.com)

submitted 5 months ago by lemmee_in@lemm.ee to c/technology@lemmy.world

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It's a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.

Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.

It's no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it's those bad Windows practices that have led people to this conclusion.

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[–] foggy@lemmy.world 14 points 5 months ago

It's the 1, 2, 3, 4 punch of

"Haha windows 10 EOL is soon and no your computer cannot upgrade 😏"

Followed by the

"We're thinking about.. no? Okay well anyways, we're gonna shove ads into the UX, even after backpedaling after backlash"

Then the

"Listen the security situation is p bad and we're not too sure what to do about it. Lots of internal accts have been compromised. Probably yours too, we don't really know. Shhh, we got big AI news soon."

And lastly the

"Unveiling, the biggest security nightmare tool in the history of connected devices. From the writers of Total Recall and the masterminds behind Ads in your OS comes: Recall!"

I don't care what windows does to rectify this. My parents next machines are either Linux or Chromebooks.

If windows 12 isn't FOSS, Microsoft can pound sand.