this post was submitted on 03 Jun 2024
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There is an episode of Tech Won't Save Us (2024-01-25) discussing how weird the podcasting play was for Spotify. There is essentially no way to monetize podcasts at scale, primarily because podcasts do not have the same degree of platform look-in as other media types.
Spotify spent the $100 million (or whatever the number was) to get Rogan exclusive, but for essentially every other podcast you can find a free RSS feed with skippable ads. Also their podcast player just outright sucks :/