this post was submitted on 25 May 2024
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Games

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The Games Industry Needs A Stronger Games Media (www.thegamer.com)
submitted 6 months ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works
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[–] sugar_in_your_tea@sh.itjust.works 6 points 6 months ago* (last edited 6 months ago) (2 children)

You missed a huge one: merch. Gamers love gaming-related merch, so make a lot of it. Partner with game studios to prepare merch around big launches, and secure rights to make memey merch a bit after launch to keep the hype going. If done correctly, the journalists don't need to sacrifice integrity in reviews because even flops can sell spicy merch.

I think that could sell well. Start selling merch before launch, discount it right around launch, and then launch the memey merch right after launch.

[–] Pietson@kbin.social 5 points 6 months ago (1 children)

Seems like such a company would quickly drop their journalism branch if it's the merch that's providing traffic and revenue.

[–] sugar_in_your_tea@sh.itjust.works 3 points 6 months ago

But the journalism is what drives the merch sales, and they're willing to pay more because of the association with the journalism. If you remove the journalism, you can't charge as much for the merch.

It's like YouTuber merch, it generally costs quite a bit more than equivalent products elsewhere, but people buy it to support their favorite creators. That's the angle here.

[–] 9488fcea02a9@sh.itjust.works 3 points 6 months ago (1 children)

I'd rather just pay a subscriptiom fee (aka paywall) than buy some branded crap that i dont need....

Like, whatever a creators markup is on a tshirt, i'd rather just give them that money in susbscription fee.

Why would i buy a $55 tshirt and have have the creator take home $5? I'd rather just give them the $5

[–] sugar_in_your_tea@sh.itjust.works 1 points 6 months ago (1 children)

Sure, donations should absolutely be a thing, but I highly doubt donations are reliable enough to build a business on.

[–] 9488fcea02a9@sh.itjust.works 1 points 6 months ago (1 children)

Exactly. Cant apply for a mortgage if you have an unstable income. Cant plan for having a family without stable income

All the things we take for granted, we just expect journalists not to have because we are all entitled to their work for free

[–] sugar_in_your_tea@sh.itjust.works 1 points 6 months ago* (last edited 6 months ago)

I'm honestly fine paying a subscription if the content is good, but I highly doubt enough other people are to sustain a business. Plenty of people seem to be willing to buy merch or watch ads, so that's probably where a games journalist should be looking.