this post was submitted on 10 May 2024
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Woolworths tells 79,000 they won a prize, then rescinds it (www.rnz.co.nz)
submitted 6 months ago by Dave@lemmy.nz to c/newzealand@lemmy.nz
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Woolworths has apologised to thousands of customers after mistakenly telling about 79,000 people they had won a competition.

The email for the Big Night In prize was meant to be sent to about 1000 winning customers.

Instead, 79,000 extra so-called winners were sent the same email - awarding them 4000 points towards the supermarket's Everyday Rewards card system, which would equal $30 worth of groceries.

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[–] halcyoncmdr@lemmy.world 8 points 6 months ago (1 children)

Not sure about a legal requirement for a clear human error type mistake.

That being said... The prize was the point equivalent of $30 of groceries. They should just acknowledge the issue, and say that they're letting people keep the points anyway. Just shift it to being an unexpected $2.3M advertising campaign. I'm sure they'd get more publicity out of that than actually spending the money on traditional advertising nowadays.

[–] SpaceNoodle@lemmy.world 7 points 6 months ago (1 children)

There's nothing wrong with mistakes having consequences, especially ones as cheap as $2.3MM.

[–] IndiBrony@lemmy.world 0 points 6 months ago (1 children)

Yeah, some of us could get a small loan for about half of that to help cover it!

[–] SpaceNoodle@lemmy.world 3 points 6 months ago

It was a corporation, not a person.