this post was submitted on 17 Aug 2023
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Imagine your favourite fancy restaurant suddenly adopts an extreme “Batman” theme. Same food, but just hardcore decorated a la the Dark Knight. You’d probably still go there, but you’d have a different time. And you’d reconsider the types of people you’d bring there, etc.
Brand is far more than the logo in the top corner, and I think marketing textbooks are going to use Twitter -> X as an example of how not to do things.
Now I'm imagining meeting a professional contact at a classy Italian sit down place, but the waitress greats us with a deep gravely "I'm Batman."
Thank you for building that moment for me. And yeah, I see exactly your point now. If I hadn't already left X, I would be concerned about sharing a personal and professional brand with it.