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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] grasshopper_mouse@lemmy.world 11 points 4 months ago (3 children)

Realistically, how many years do you think Microsoft will support Windows 10? I dread having to switch to 11 some day, at the rate they're going.

[–] maniclucky@lemmy.world 12 points 4 months ago (2 children)

This is my line for biting the bullet and switching to Linux. I hope gaming gets to where I want it to be (braindead easy for anyone with 'actually' on their lips)

[–] grasshopper_mouse@lemmy.world 4 points 4 months ago

I'm thinking the same regarding Linux, but I dunno shit about it and while I'm not totally computer illiterate, switching operating systems like that is very intimidating to me.

[–] ShittyBeatlesFCPres@lemmy.world 3 points 4 months ago

Gaming is pretty close now thanks to the Steam Deck and Valve’s work on Proton. It depends on what games you play since some anticheat requires Windows or console but I mostly play single player games and have a console if I want to play something competitive.

If you have a specific, competitive game you play, you might want to stick with Windows (or console) if support isn’t there. AMD GPUs are also better for Linux (because they open source their drivers) but Nvidia is getting better since a lot of machine learning customers use Linux. They have a huge financial incentive now that it’s data center customers complaining instead of random Linux users.

[–] BunnyKnuckles@startrek.website 10 points 4 months ago (1 children)

Windows 10 eol is Oct. 14, 2025. 18 more months.

[–] grasshopper_mouse@lemmy.world 2 points 4 months ago

Omg, this isn't long enough

[–] drathvedro@lemm.ee 1 points 4 months ago

You mean, how long they will be actively putting trackers and malware into it? I mean, win 10 is where it all started, 11 is just continuing it.