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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 8 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] GreenEngineering3475@lemmy.world 13 points 8 months ago* (last edited 8 months ago) (2 children)

This is what i fear. How much curation and monitoring will be done on the ads, or this will be another vector for malicious application

[–] ChaoticEntropy@feddit.uk 6 points 8 months ago

How long until we get to the default "I don't get paid to ask questions" mentality of ad services.

[–] LifeInMultipleChoice@lemmy.world 3 points 8 months ago* (last edited 8 months ago)

I assumed it was "just" for apps in the Microsoft store. So they shouldn't get viruses, but that doesn't mean they aren't getting software that is garbage.