this post was submitted on 17 Aug 2023
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[–] Nougat@kbin.social 130 points 1 year ago (8 children)

People who choose not to watch ads are far more likely to not spend money based on ads. I know that when I see the same crappy ads over and over, yeah, I remember the name of the product, and I remind myself every time never to buy it. I'm more likely to buy from that seller if I don't see their ads.

[–] s38b35M5@lemmy.world 48 points 1 year ago (2 children)

100% agree, but they charge for eyeballs, not clicks.

[–] Kolanaki@yiffit.net 37 points 1 year ago* (last edited 1 year ago) (2 children)

That's because the average person is influenced by seeing the same shit over and over again, and it improves sales. Not every single person, just most of them.

[–] nicktron@kbin.social 13 points 1 year ago (1 children)

Not most. Just enough to make it worth the money they spend.

[–] thedrivingcrooner@lemmy.world 2 points 1 year ago

"just enough to justify not paying their workers livable wages" FTFY

[–] aceshigh@lemmy.world 0 points 1 year ago

Depends on the age demographic and lifestyle. For example, I pretty much buy the same things for the last 20 years. I’m not going to change my shopping patterns because of an ad.

[–] AProfessional@lemmy.world 9 points 1 year ago

Clicks are the core part of how ads work… Cost-per-Click, Click-Through-Rate, etc.

[–] zurohki@aussie.zone 28 points 1 year ago

Everyone thinks ads only work on other people, that's why ads haven't been banned yet.

[–] circuitfarmer@lemmy.sdf.org 11 points 1 year ago (1 children)

I operate this way too. There must be literally dozens of us.

In all seriousness, I do find it somewhat surprising that some of these companies think saturating everything with ads is a good idea. As a simple matter of brand recognition, I get that the power of suggestion is a helluva drug. But all that stuff does eventually glom together in my head as general advertising nonsense -- as a result I see companies that advertise less / not at all and rely on a quality product and word of mouth as a better buy.

[–] Wogi@lemmy.world 10 points 1 year ago (1 children)

They don't just think it's a good idea, marketers have convinced themselves they're doing you a favor by pummeling you with advertisements day and night.

How else could you learn about their valuable product if not for constant, unending advertisement?

[–] drekly@lemmy.world 6 points 1 year ago* (last edited 1 year ago)

I work in Google Ads every day.

It's more likely that they're incompetent and haven't checked/manually set up their video / display ads, and have let Google decide how often to show their ads. Google then decides to show their ads as often as possible because it gets clicks (even if they're accidental) and nets them more money each time.

The best trick Google ever pulled was telling advertiser's to trust them with their money and "leave it up to the algorithm".

Fuck no, you set it up so Google doesn't abuse their platform and spam your ads everywhere, ignoring everything Google tell you to do.

The shit I've seen in people's accounts because Google told them to do it...

You can and should limit the amount of times your adverts are shown per day to someone. There's a not-so-fine line between brand awareness and pissing off potential customers.

[–] DarkThoughts@kbin.social 11 points 1 year ago

Yeah. I'm completely allergic to ads. If this goes through I'm simply not going to use YT anymore.

[–] Thorny_Thicket@sopuli.xyz 4 points 1 year ago

I can list a ton of products I by principle will never use. Athelic greens, casper mattresses, simplisafe, express/nordVPN, Honey ... Some people may see a pattern there.

Ironically I might actually buy your product even if you spam annoying ads as long as you do it on a platform I block ads on.

[–] AffineConnection@lemmy.world 2 points 1 year ago

No Ad is good sunscreen.

[–] starclaude@lemmy.world 0 points 1 year ago

then they are succesfully livin in your head rent free

[–] teamevil@lemmy.world 0 points 1 year ago* (last edited 1 year ago)

Chumba.....Jordan Peterson and the stupid best fiends game, I'll NEVER use