Title text: The heartfelt tune it plays is CC licensed, and you can get it from my seed on JoinDiaspora.net whenever that project gets going.
Transcript
2003:
[Cueball approaches a bearded fellow.]
Cueball: Did you get my essay?
Bearded Fellow: Yeah, it was good! But it was a .doc; You should really use a more open-
Cueball: Give it a rest already. Maybe we just want to live our lives and use software that works, not get wrapped up in your stupid nerd turf wars.
Bearded Fellow: I just want people to care about the infrastructures we're building and who-
Cueball: No, you just want to feel smugly superior. You have no sense of perspective and are probably autistic.
2010:
Cueball: Oh my God! We handed control of our social world to Facebook and they're DOING EVIL STUFF!
Bearded Fellow: Do you see this?
[Inset, the bearded fellow rubs his index and middle fingers against his thumb.]
Bearded Fellow: It's the world's tiniest open-source violin.
Your mother really can open and print a Markdown file now. It has come that far.
But I totally agree with your core point. The gulf between "most environments" and "everywhere" is still a big deal.
That said, for those who hate creating PDF files, I know of a great pure text format that converts very nicely to PDF.