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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] TheRedSpade@lemmy.world 4 points 7 months ago (1 children)

Kodi is cross-platform, so it doesn't have to run on Linux.

looks like a PS5 interface

I've never actually seen the PS5 interface, but this part of the comment is particularly amusing since Kodi started off as XBMC (XBox Media Center).

[–] werefreeatlast@lemmy.world 1 points 7 months ago

I have no idea but I think you're right.. Xbox Interface.