this post was submitted on 16 Aug 2023
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Everyone saying this isn't malice, it fucking is. All of this is done out of malice. He is angry his employees don't treat this like their day 1 dream and give their entire 45k/yr soul to the brand. He is upset that people would even dare question their products. He is furious that employees would have the gall to expect time off.
It is malice, it always has been. Capitalist hold everyone in contempt, especially employees. It is the easiest thing in the fucken world to take a little less profit from your pocket and add it to the people who actually make your company run. None of these fucks do it because they hate their own employees. They don't want humans working for them, they want cheap drones that follow their every ~~word~~ intention. The people at the top of any company fucking hate they have to pay you at all. Accept that. That is reality.
To me it really feels like he's the classic 'friend boss' who expects his staff to love him because he's giving them such a great job so of course they should put all their effort in or they're betraying his friendship, of course they shouldn't ask for more money or time off that would be betraying his friendship, of course they shouldn't complain about working conditions, make things difficult, take someone else's side, focus on their own stuff, or anything beside be a good friend...
He sees himself as the god that makes everything happen, it's all about him so without him no one would have anything - as you say it's contempt for his workers, he lets them have the scraps from his plate so they should worship him.
It's painfully common, almost built into capitalism that you can't do well enough to gain relevance without exploiting everyone around you
Another 'friend boss' thing is also being completely blind to your own position of power. He thinks he can 'chum around' with anyone at the company, make 'jokes' about the quality of their work, etc. like he could with an equal. He doesn't realize how scary that actually is, and thinks anyone who would say such a thing is just oversensitive. Validated by the fact that hardly anyone ever dares speaking up instead of just awkwardly smiling and nodding.
You can literally hear the guys behind camera correct him (jokingly but yet with serious intent) with "coworkers" whenever he says "friends" then talking about them spending outside work hours time with him for either content or non work stuff.