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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] InvaderDJ@lemmy.world 4 points 7 months ago (2 children)

To be fair, this is just a patent, not Roku saying they will do this. But if they do, then absolutely.

[–] andyburke@fedia.io 6 points 7 months ago

I don't want my money used for shit like this so Roku and I are done regardless.of if they exercise this patent or not.

[–] root_beer@midwest.social 3 points 7 months ago

Stand up, raise your hands, and shout, “McDonald’s!”