Unpopular Opinion
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Don’t get me started on Christmas….
At our radio station, we start Christmas music on December 6th, right after the Dutch celebration of Sinterklaas. And like every other station out there, we play the same exact ten songs every hour until december 27th.
Most people probably aren’t really aware, but as a station you get sent a LOT of unsolicited music. Which also includes a ton of Christmas themed songs starting around June. Everyone wants to be the next Mariah Carey.
One year, our music programmers decide to get creative: “Everyone has the same playlist. Fuck that! We’ll play the Christmas songs nobody else plays!”
So they meticulously comb through that mountain of CD’s that we got throughout the year, digging up the proverbial diamonds in a pile of manure. And they put together a lovely playlist featuring unique, decent songs.
December 6th rolls around. 9 AM. It’s The Big Day. The new playlist goes live. By 9.15 the first calls come in. By 10 AM, the phone is red hot with calls. By 11 AM, someone phones in an honest-to-God death threat. The listeners aren’t having it; they want goddamn Mariah Carey or nothing at all. So by midday, the new playlist gets yanked and replaced by four-times-per-hour ‘All I want for Christmas is you’.
And since that year, we know better than to get creative around Christmas. Don’t fuck with Mariah Carey fans…