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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] aesthelete@lemmy.world 2 points 7 months ago* (last edited 7 months ago)

Totally agree with all of this. Facebook was actually fun when I first used it. I wouldn't call it anything even remotely resembling fun at this point.

Reddit was similar. Now every platform (including actually this one, sorry guys) I find myself dreading when there's a response in my inbox because everything is just overwhelmingly bitter and full of disagreement online. I am guilty of it myself, too...but part of me thinks the format has to change drastically in order to become fun again.