this post was submitted on 14 Aug 2023
740 points (99.5% liked)
Technology
59261 readers
2582 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Finally a good argument, thank you.
I agree that premium splits the percentage of my cash equally and easily but only 55% bugs me. That's an arbitrary number based off of some black box calculation.
I do not trust YouTube to have my or the creators best interest in mind.
If this number was 90% for creators I would consider it fair. The majority of the work comes from creators and is the reason YouTube has any people at its doorstep.
In the meantime, I can still far less effectively make use of my money the way I want to until a better alternative comes around.
I'll just have the sweat it and try harder to be a better consumer, I guess.
It's not arbitrary. It's the same 55/45 split that creators have gotten from ad-revenue as part of the YouTube Partner Program. I can't seem to find a source to prove it, but IIRC the split percentage has remained completely untouched for a very long time, maybe even since YPP was originally introduced in 2007.
I should also stress that this is a revenue split, not a profit split. Youtube pays all of their operating expenses after creators take their 55% share. It means that the final balance sheet for Youtube works out to something like (fudging): 55% creators, 25% expenses, 20% profit. I won't shill for the shareholders -- the deal could be better, but it's not exactly highway robbery, either.
Thank you for the information. I needed some brushing up on all of it.