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Fast food restaurant Wendy’s plans Uber-like surge pricing, with digital menu boards that change prices depending on demand (edition.cnn.com)

submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Fast food restaurant Wendy’s plans Uber-like surge pricing, with digital menu boards that change prices depending on demand::The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.

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[–] AngryCommieKender@lemmy.world 16 points 9 months ago (2 children)

Apparently the backlash was strong enough, that they have announced that they have "abandoned the idea."

https://www.bbc.com/news/business-68427039

I suspect they're just going to stick it in a drawer and try again in a couple years, without a massive announcement beforehand

[–] Glytch@lemmy.world 4 points 9 months ago (1 children)

Maybe they also looked at how much it would cost to update every Wendy's with digital signage when they barely have enough money to staff the stores.

[–] nickwitha_k@lemmy.sdf.org 4 points 9 months ago

Oh. They have the money. They just don't want to spend any of "their" profits.

[–] Jimmycakes@lemmy.world 4 points 9 months ago* (last edited 9 months ago)

They will still do it as planned. They were morons for bragging about it. Papa john's already let's you pay like $2 or $3 during peak to have your delivery bumped to the top of the list. But they sold that as a feature Wendy's isn't offering you anything but the chance to get fucked over.