Technology
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I mean even ignoring the philanthropic take, it's just straight up worth my time to pay for the services. It'd be stupid not to.
An hour of my work time in a month pays for Max, Spotify, Hulu (with ads), Netflix, and YouTube. I'd be spending more time than an hour to go through other methods.
And to put it in perspective I'm only in the top 20% of US households. Tens of millions of Americans are making this call even easier than I am. There's definitely a wage gap forming and it's interesting to see streaming be at the forefront of it.