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Amazon Prime Video Ad Tier Sparks Class Action Lawsuit From Subscribers
(www.hollywoodreporter.com)
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Amazon is facing a lawsuit accusing it of misleading Prime subscribers by charging them an additional fee to stream movies and TV shows without ads.
A proposed class action lawsuit, filed Friday in California federal court, claims breach of contract and violations of state consumer protection laws on behalf of users who saw the terms of their subscriptions with Amazon change when it pivoted to making its ad tier the default for its over 100 million subscribers.
In addition to being “unfair,” the suit alleges that Amazon illegally benefited by advertising Prime Video as “commercial-free” for years prior to launching its ad-supported tier, which “harms both consumers and honest competition,” according to the complaint.
The proposed class action seeks at least $5 million and a court order barring Amazon from engaging in further deceptive conduct on behalf of users who subscribed to Prime prior to Dec. 28, 2023.
Last year, the Federal Trade Commission sued the tech giant for allegedly duping consumers into signing up for its Prime service and then impeding them from canceling their subscriptions.
A federal judge in 2022 dismissed the proposed class action, siding with Amazon on arguments that its terms of use tell users that movies and TV shows they purchased may become unavailable due to provider licensing restrictions.
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