this post was submitted on 06 Feb 2024
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I will say it was incredibly fast how quickly it transitioned to a giant money making machine compared to older platforms. It's much more rapidly viewable, and seems to have more conversation around that then it being legitimately a worse social platform.
The COVID boom to tech is the most probable answer as it was steroids to isolation accessable social interaction. But man they aren't even trying to ride the wave anymore but capture as much of the leftover ripples as possible.
Definitely. I think a lot of it is just that other websites like… already took the time to figure it out. Sites like google, YouTube, Facebook, they all had to take 10+ years to figure out how to effectively monetize. Tiktok doesn’t need to really “wait” because it can just copy off their papers
That's actually a really fair point. Why would you wait to do what is working for other sites when the goal is to waste as little investor money as possible?
COVID means the money is available, the path is pretty much discovered. So they took the moment and ran with it. Hm.