The really stupid thing is that everyone knows Netflix succeeded by offering - for the first time - a better product than piracy. A decade ago, Netflix offered a huge library of high quality, ad free content, which was easy to navigate and relatively free of bugs and viruses. People signed up because it was better than piracy where content could be difficult to find, time consuming to download or slow to buffer, with risks of malware or questionable websites.

People are willing to pay for a better experience that supports the people making art and entertainment.

Netflix already knows how to do this, built a company around it and launched an industry based on the knowledge that people will pay for a product that is better than free options. Now, it's gone all the way back around. Streaming services are fragmented and expensive, content is hard to find and disappears without warning, streaming apps don't always work on the devices they're supposed to, quality gets unexpectedly throttled, and the ads are inescapable and unskippable.