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Twitter is now X as the little blue bird disappears (www.theverge.com)

submitted 1 year ago by mastermind@lemm.ee to c/technology@lemmy.world

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[–] a_hungry_rat@lemmy.world 22 points 1 year ago (3 children)

This is wild, a significant percentage of Twitter's value was its brand, and this guy has just slapped an X on it and changed the colour scheme to dark mode. Do people actually still use Twitter?

[–] paintbucketholder@lemmy.world 26 points 1 year ago (2 children)

80 percent of the workforce fired -> maintenance issues crowd up
server bills went unpaid -> service became flaky
office bills went unpaid ->Twitter got evicted from many of its offices
Nazis, white supremacists, racists, white nationalists, xenophobes, homophobes and other trash back on service -> many regular users left the platform
journalists and reporters got banned and/or harassed -> many of them left the platform
public news services got harassed and branded as state owned media -> many of them left the platform
blue checkmarks (including many of the unbanned Nazis and racists) were promoted to the top -> many regular users left the platform

The brand name and the logo were literally the only thing Musk had left from his purchase.

Makes sense that he's out to destroy those as well.

[–] abrasiveteapot@sh.itjust.works 11 points 1 year ago

Yeah the conspiracy theory that he's out to destroy it seems to be real.

[–] yata@sh.itjust.works 3 points 1 year ago

journalists and reporters got banned and/or harassed -> many of them left the platform public news services got harassed and branded as state owned media -> many of them left the platform

Unfortunately not enough of those have left yet. News and journalism was the backbone of what made twitter big back in the day, and they still constitute a huge part of the traffic that keeps it alive today.

They seem to be among the last to recognise what associating yourself with Musks brand does for your own brand.

[–] regeya@lemmy.world 4 points 1 year ago

It's quickly turning into another Parler or Truth Social

[–] TechnoBabble@lemm.ee 2 points 1 year ago

The Twitter branding and userbase were the only value in Twitter.

Now old users are going to have no attachment to this weird new look and name.

And new users are not going to come, because they're going to think "it's still Twitter, why would I care about that?"