this post was submitted on 05 Jan 2024
268 points (87.0% liked)
Technology
59300 readers
4765 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
You touched on a few good points, but I think ultimately reached the wrong conclusion.
This was literally Segas entire marketing strategy. Nintendo early on decided to lean heavily into the family friendly marketing for their consoles starting with the NES (or famicom, literally family computer) for various reasons but most prominently because of the videogame crash of the 70s.
Sega saw an opportunity to position themselves as an edgier option that would appeal more to the tween and teen demographic and so leaned very heavily into that in their advertising in the 80s and particularly the 90s. This tactic was rather successful and so Nintendo developed a reputation as the console for children. This image was further cemented by certain decisions by Nintendo around game content, most prominently by the rather shortsighted decision to force the Mortal Kombat series of games to recolor characters blood to green instead of the red it was on arcade and sega systems (this could be disabled using a hidden cheat code somewhat rendering the entire exercise moot).
When Sony and Microsoft came along they didn't really need to do anything special besides release whatever games they wanted, the damage to Nintendo's rep was already done. Nintendo then made things even worse for themselves by releasing a console in bright candy colors most closely associated with marketing towards young children that literally looked like a small childs lunchbox.
Nintendo realized that they wouldn't be able to shake the children's console rep they had developed easily and so decided to lean heavily into messaging that their consoles were also for adults. Much of the marketing for the Wii (in fact the majority of it) depicted the console being played by adults and the elderly. It was actually somewhat rare to see advertising for the Wii showing young children using the console, a stark contrast from Nintendo's previous marketing.
This was also reflected in the design aesthetic of the console and its packaging featuring a modern minimalist flat white color scheme with minimal light blue highlights. Compared with previous Nintendo consoles the Wii was downright drab looking. Its packaging looked more like a product from Ikea than a games console.
Nintendo further lucked out with the Wii in that it had a novel control system utterly unlike anything else in the market at the time and so had a massive novelty factor going for it. Additionally helping with this was that they positioned the console at the extreme low end of the market releasing it at a price point well below half the cost of their nearest competitor.