this post was submitted on 29 Dec 2023
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409
AI-created “virtual influencers” are stealing business from humans (arstechnica.com)
submitted 8 months ago by L4s@lemmy.world to c/technology@lemmy.world
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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] HorseWithNoName@lemm.ee 1 points 8 months ago

If it's at all profitable it will end up being companies making up a bunch of new personas eventually. That might be good in that it's more jobs per "influencer," but also maybe lower paying.

Although I'm pretty sure this already happened with fake Instagram models and I don't think it ever really went anywhere. It was just a novel thing for awhile.