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Amazon Prime Video will start showing ads on January 29th (www.theverge.com)

submitted 10 months ago by inclementimmigrant@lemmy.world to c/television@lemmy.world

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Pay an extra 3 bucks a month to avoid ads, what BS.

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[–] a_baby_duck@lemmy.world 12 points 10 months ago (4 children)

Honestly, I'm surprised they didn't just make Prime more expensive for everyone while citing "added value" like they normally do.

[–] pezmaker@sh.itjust.works 17 points 10 months ago

Don't worry, they'll keep doing that too.

[–] andrew@lemmy.stuart.fun 9 points 10 months ago

Adding ads is probably so ridiculously profitable that they know a lot more people would leave.

[–] hascat@programming.dev 1 points 10 months ago

Somebody crunched some numbers and decided that they'd keep more customers by making an optional fee instead of raising the price for everyone

[–] The_v@lemmy.world 1 points 10 months ago

Most people who pay for prime, do so for the reduced shipping costs Prime video is just an add-on.

Putting ads on the video generates extra income without necessarily losing subscribers. So putting ads in the videos creates a new revenue stream with close to zero downside for them. It's an MBA's wetdream.