Marvel Studios
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I'm pretty sure The Marvels failed because in order to understand it, you had to watch two different TV series and a movie.
It failed because people like me, who have seen the two tv shows and the movie, don't care enough to go to the movies anymore. I have a great TV in my basement and more entertainment than I can hope to consume in a lifetime. The teens that grew up on comics and were excited to see Thor hammer Cap's shield and overcharge Iron Man's armor are now parents with soccer games and PTO meetings. I'll watch it when I can, but I'm not going to hire a sitter and go out of my way to make it happen.
It's not the quality of the movies, although Quantumania had me wondering if they actually care about quality anymore. It's a question of value. Seeing the Avengers in Imax was an experience I couldn't get anywhere else. Teens today have a billion more choices, and far less interest in seeing comic book heroes come to life.
Tell good stories, make good movies, and the audience will come back because it's worth it. But it has to be more than just the next Marvel movie.
all of that, yes. Plus I don't think the MCU is ever going to hit the same heights without Cap, Iron Man, and T'challa.
I think they put too many eggs into the Young Avengers basket, but the MCU gets to reboot Mutants and the Fantastic Four, so we could see some excellent casting and writing there. Maybe not, but we could hope.
And with the exception of Chadwick Boseman, may he rest in peace, everyone else can be brought back for the right project. Maybe a mind-tripping Sentry series where we revisit all of the events of previous movies from the perspective of the strongest Avenger everyone (including the audience) forgot.
It's like the marvel effect wore off. And now they actually have to try again. And they're shocked that this happened.
Which is a shame because it was pretty good and fun. Light-hearted, straight forward plot and ~~cats~~ flerkens. It's a nice change of pace from all the overly complicated plots the last movies/shows had.
Did it?
Yes, you had to have seen Captain Marvel, but a sequel can expect that. Plus I think the opening 2 minutes gives you a recap anyway.
Next we jump to Nick Fury, an established character both in the previous film and the universe at large. He is working with someone "new" (Monica) but really you just need to know, "friend of Nick Fury".
Then we get Kamala, but we don't need to know much about her yet. Just a random fan girl who is involved.
We learn they all have powers, great.
The film will tell us how each got their powers, but it isn't that important.
Spoilers for WandaVision. It isn't important to know that Monica got them from Wanda or what she went through.
Spoilers for Ms Marvel, we don't care (in this movie) that she is a mutant. We don't see her friend from the show. She has a magic band, that's in the movie, that's all we need.
The movie tells a story about Carol's relationship to both Monica and Kamala. It's already hard to understand the relationship between Monica and Carol if you have seen the first movie and Wandavision. Without that knowledge I would be completely lost.
Understanding Kamala probably works fine without having seen her show, but also is quite bland. It works way way better if you have all that background knowledge about her character and family dynamics.
And isn't that par for the course? Marvel movies have sequels and prequels and a very linear relationship on purpose.
Not sure why the movie with three female leads is the one getting shade for having to watch previous content for it all to make the most sense. Oh, wait...
That is true, but people were more content with watching those prequels when it was only movies. This is the first movie where you actually "had" to watch TV shows. Doctor Strange 2 escaped that problem by ignoring the show.
Of course you are right IMO that this movie would have been criticized anyways and not performed well. IMO they also mis-marketed the movie (probably impacted by the strike). They should have targeted the teenage female audiences way more than they did, do more promotion in that direction.
So it was a financial flop? I usually ignore those metrics and go by my own feelings. I liked it. Could have been better, but I wasn't groaning the entire time or wishing it was done differently. I enjoy watching powerful women being awesome, so I had fun. Their learning to work with the power glitch was cool.
According to Nash, it made $189 million on a $274 million budget so far. If those numbers are true, that's a significant flop.
I liked the movie btw.
That does seem low, especially where BP:WF beat that on opening weekend, IIRC.
Too bad. I like this story line and want more, but I suppose I won't get it now...
No, even though I watched both series and all the other movies, it was still hard to follow. It was just so poorly written and paced. The editing jumped around, moments with critical information were breezed past without enough time to absorb what just happened.
Honestly, it should have been a great movie. It has all the pieces; they were just so badly executed. It's the first MCU thing I was genuinely excited to see in quite a while, and instead I sat there the whole time wondering how this ever made it through any kind of quality control.
Doesn't help the tv shows sucked as well.