this post was submitted on 30 Nov 2023
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Elon Musk on X antisemitism controversy: “Don’t advertise. Go f*** yourself” (arstechnica.com)
submitted 1 year ago by flumph@programming.dev to c/technology@lemmy.world
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[–] Modva@lemmy.world 28 points 1 year ago

It's not companies pulling ads that kills the platform. That's not a root cause. Ads pulling out is a consequence.

The root cause of this, is the platform owner choosing to publically engage with a heavily charged emotional minefield where everyone and their dog has chosen hills to die on.

If your goal is to try make Twitter a successful company, wading into that mess is simply not a high quality decision.