this post was submitted on 20 Jul 2023
12 points (92.9% liked)
Out of the loop
10976 readers
4 users here now
A community that helps people stay up to date with things going on.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I’m guessing they meant SEO - Search Engine Optimisation. It’s much more complex than this, but essentially finding high volume search terms and writing website content based around those terms so your page shows up higher organically.
It’s why recipe pages or simple how to guides have paragraphs semi related text that sounds like it was written by committee. The content needs to be human readable, otherwise Google flags it as spammy, but at the same time it only serves to drive up clicks based on those search terms.