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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by JRepin@lemmy.ml to c/technology@lemmy.world

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Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] hiddenSin@lemmy.world 6 points 1 year ago (1 children)

Everyday there is some "tech news" about X. These are not tech news anymore. How is a trans film promotion tech news? Where is the technology in this? This is just drama news at this point.

[–] ColonelSanders@lemmy.world 1 points 1 year ago (1 children)

So, any news regarding a tech company is not, in your eyes, "tech news"?

[–] hiddenSin@lemmy.world 4 points 1 year ago

That's right. I think of tech news to be about the technology not about some political, racist, transphobic, etc... things. If it was actualy about tech then so be it but this ain't it chief.