this post was submitted on 02 Nov 2023
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Chrome not proceeding with Web Integrity API deemed by many to be DRM (9to5google.com)
submitted 10 months ago by Bishma@discuss.tchncs.de to c/technology@lemmy.world
190 comments fedilink hide all child comments
 

The Chrome team says they're not going to pursue Web Integrity but...

it is piloting a new Android WebView Media Integrity API that’s “narrowly scoped, and only targets WebViews embedded in apps.”

They say its because the team "heard your feedback." I'm sure that's true, and I can wildly speculate that all the current anti-trust attention was a factor too.

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[–] roboticide@lemmy.world 3 points 10 months ago* (last edited 10 months ago)

In my experience, ad personalization is still so bad it has no impact, like in your last example. But at least now I'm not seeing random shit. I don't really bother to try and counter targeted ads, and the vast majority of the ads I get are for products I actually already bought or never intended to buy but was researching for other purposes. Yes, Google knows I spent a lot of time researching drills, but guess what, Home Depot isn't telling them I bought a drill, so I'll get drill ads for a month. And yeah, I looked at a bunch of luxury sail yachts, private jets, and cars, but it's not because I suddenly make more money. It's because I'm interested in design and engineering. But Google just stupidly assumes I became a billionaire overnight and gives me 100' yacht ads.

I'd honestly be more worried about a random ad getting lucky and pre-emptively catching my interest. Targeted ads are so reactive it's not a problem.