this post was submitted on 01 Nov 2023
439 points (98.0% liked)
tumblr
3393 readers
867 users here now
Welcome to /c/tumblr, a place for all your tumblr screenshots and news.
Our Rules:
-
Keep it civil. We're all people here. Be respectful to one another.
-
No sexism, racism, homophobia, transphobia or any other flavor of bigotry. I should not need to explain this one.
-
Must be tumblr related. This one is kind of a given.
-
Try not to repost anything posted within the past month. Beyond that, go for it. Not everyone is on every site all the time.
-
No unnecessary negativity. Just because you don't like a thing doesn't mean that you need to spend the entire comment section complaining about said thing. Just downvote and move on.
Sister Communities:
-
/c/TenForward@lemmy.world - Star Trek chat, memes and shitposts
-
/c/Memes@lemmy.world - General memes
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Star Wars merch was everywhere way before Disney took over. Heck, the Ewoks were introduced exclusively to make merch.
"Star Wars” still holds the Guinness World Record for the most successful film merchandising franchise in history since it was first given the title in 2012. Disney bought Star Wars October 30, 2012, so it's safe to say they must have sold plenty of merch before the acquisition.
I don't disagree. I had plenty of Star Wars action figures growing up. My suggestion is that since the acquisition, the brand has become even more mainstream and that merchandise has been taken to a new level.