this post was submitted on 02 Nov 2023
161 points (95.5% liked)

Technology

59201 readers
3053 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

Apple expected to post fourth consecutive quarterly sales decline Thursday::Analysts haven't missed Apple's lack of growth this year and want to see the company thriving again.

you are viewing a single comment's thread
view the rest of the comments
[–] danielton@lemmy.frozeninferno.xyz 1 points 1 year ago (1 children)

I agree. I definitely noticed that the event (correctly) targeted people who are still on Intel. A few YouTubers laughed about the Intel references, comparing them to breaking up with an ex, but I think that was the right call.

[–] Earthwormjim91@lemmy.world 2 points 1 year ago

Apple very rarely even acknowledges other companies’ existence in general. So that’s not a surprise.

They targeted people on Intel Macs specifically because they’re the last ones that haven’t moved to Apple silicon yet.

They targeted people on Intel Macs and M1 specifically, because those are the people that don’t upgrade often and openly buy new when performance dictates. Everyone else upgraded with M1 and M2. M3 is getting everyone else on board, plus some M1 upgrades.

I would bet that internally Apple doesn’t expect a big jump until M5 in a few years, when the base M1 users start upgrading en masse. M4 will be getting the last Intel holdouts over onto Apple silicon.