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this post was submitted on 24 Oct 2023
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Football / Soccer / Calcio / Futebol / Fußball
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I’ve noticed that a lot of clubs are following the FC Zenit social media route. I wouldn’t call it edgy but they’re trying to farm engagement to increase their name in the social media world and by proxy with kids.
Ngl I think it's lame as fuck, it was shit when Wendy's did it and it's always shit every other time a brand tried to pretend they're a person and people just eat it up
Lame af forsure but people engage with it
I miss when brands were bland and serious and like Microsoft Twitter account had to respond earnestly to someone who said there was a wasp nest in their Xbox. Now it’s just Wendy’s dunking on random people, so awesome.
I think there’s a line. Things like Wendy’s insulting and trying to be funny on twitter got old quick, but I’d much rather my team’s twitter admin be interesting and a bit chirpy, rather than corporate and boring. Especially when they do it in a way that connects with the fans.
For example Atlanta United’s twitter admin made a meme after we beat a team about the head coach of said team because he made comments about how our fanbase isn’t “authentic” (I’m paraphrasing the whole situation heavily). That was something that got the fanbase engaged and interacting.
Stuff like posting “not really” like Copenhagen did is pretty low effort and kind of tilts towards the Wendy’s side of thing.