this post was submitted on 19 Oct 2023
2295 points (97.6% liked)

Technology

59651 readers
2814 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] Spotlight7573@lemmy.world 5 points 1 year ago (1 children)

Don't they have standardized resolutions and the file broken into hundreds/thousands of parts anyways? Couldn't they just add in ads to some of those parts in those same resolutions?

e.g: https://en.wikipedia.org/wiki/Dynamic_Adaptive_Streaming_over_HTTP

Similar to Apple's HTTP Live Streaming (HLS) solution, MPEG-DASH works by breaking the content into a sequence of small segments, which are served over HTTP.

[–] gohixo9650@discuss.tchncs.de 5 points 1 year ago (1 children)

isn't this more or less what they're doing now? The difference is that the ads are coming from different server and have an overlay on top with a timer and a skip. As long as the ads are coming from a different server they will be detectable. Also as long as the ads have overlays they are also detectable. They would need to make the ads be served from the same server that serves the video and eliminate the overlays.

[–] shrugal@lemm.ee 6 points 1 year ago (1 children)

We could build a public database (like SponsorBlock) of known ad video slices and detect them that way.

[–] Honytawk@lemmy.zip 8 points 1 year ago (1 children)

There will always be a way to detect and block ads.

I'm not worried.

[–] TauZero@mander.xyz 3 points 1 year ago

That's why Google is pushing hard their Web Environment Integrity. It's DRM for the browser! They want the TPM chip in your computer to attest that the code running processing the video stream is authentic. Then you can't slice out the ads because you do not have physical access to the inside of TPM. With HDCP encryption on the HDMI video output, you gonna need to point a literal video camera at the physical screen to DVR the video and slice out the ads later.

They've been working hard for decades to lock down the video pipeline with TPM and HDCP and now WEI. They said "don't worry about it" and we let them. They are really close to snapping the trap shut!

Now please excuse me, my tongue is falling off with all the acronyms...