this post was submitted on 19 Oct 2023
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[–] BolexForSoup@kbin.social 189 points 1 year ago* (last edited 1 year ago) (3 children)

It's like they think the only way to make money is to drown us in ads based off the telemetry they scoop up and we're entitled brats for wanting to have a say in how our data is harvested/used against us.

[–] atrielienz@lemmy.world 26 points 1 year ago* (last edited 1 year ago) (1 children)

That's their business model. Drowning us in ads is literally how they make money. They aren't a tech company. They're an ad aggregation company. They collect data via having users use freemium services. They use that data to create anonymized profiles of millions or billions of people. They break those profiles down into subsets. And then they let ad companies buy the ability for Google to target those users with ads based on things they're likely to buy based on the data that Google has collected. It's a much more effective way of marketing ads than just playing ad spots on tv or on radio. Better than billboards and magazine spreads etc. That's literally what Google (and Apple, and Amazon even) do. It's what Facebook does. It's what most social media does. Their tech? Just a way to get you to buy into an ecosystem so you continue to feed the profile and the algorithm and see the ads.