this post was submitted on 13 Oct 2023
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Netflix to open branded retail stores for some reason (www.engadget.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

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[–] SkepticalButOpenMinded@lemmy.ca 4 points 1 year ago

Because it’s not about immediate sales, it’s about marketing. They’ve been between major culture defining hits for a while, but imagine if such a store existed when Squid Games was at its peak. Create a few instagrammable moments at two locations, a place for hyped fans to pilgrimage, and that’s much cheaper than TV advertising. Not saying it’ll be successful, but I think there’s some logic to this.