Of course there is. Not saying no vegans eat it ever. It could be a regional variable, but I'm speaking about population as a whole, not your local vegan restaurant. Google says 86% of plant based meat is bought by meat eaters. I also work in the field so have some knowledge on the subject. 86% is about right but could be 5-8% high. But in any case, the people who buy it are broadly meat eater, or more likely "flexitarians" .

And vegans should eat more plant based meats. The better brands are very healthy and it could help them stick to their vegan diets.

[–] abraxas@sh.itjust.works 2 points 1 year ago* (last edited 1 year ago)

Google says 86% of plant based meat is bought by meat eaters

The reference behind that Google statement (assuming the same) is a vegan blog talking about the Beyond brand only, and it's citing a wordpress site as its source, and the wordpress site has been deleted.

NPD has a study mis-cited by vegnews.com (that MPD doesn't actually seem to cite), but it includes plant-based milks, and I don't think that gives meaningful numbers. I'll drink a soy latte with a steak any day. I'm lactose intolerant.

NIH has the most reliable study, that settled around 2/3 of plant-meat consumers are omnivores. Which is saying something, but is also not surprising from the fact that almost 90% of the world consumes meat. So I think it sorta just runs out to nowhere, with regards to being a demographic thing. Clearly, vegans and vegetarians are more likely to consume plant-based meat than meat-eaters. With 10% of Americans being vegetarian and representing over 30% of plant-based meat consumers, they're eating that stuff up.