this post was submitted on 12 Oct 2023
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Look at Battletech. It's an established IP, sure, but very niche compared to Warhammer, and those sales estimates were blown out of the water. I think it's more to do with the fact that this game is so much more different in genre and tone than other HBS titles like BT and Shadowrun. They had few of their core fans who were looking for a game like Lamplighters and therefore were basically relying on new fans.
We got new information today, looks like Battletech 2 was p pitched to Paradox but they declined because they didn't want to pay for the license, so it's all Paradox's fault.
I've played a lot of their previous games and I didn't even know this game existed before now and I browse gaming related stuff pretty regularly.
I'm more of a patient game these days though because most game release in a state of hot garbage before eventually getting fixed.