Not sure if hypermarkets do the same thing in other countries, but I've seen it in the states and it pisses me off
this post was submitted on 02 Oct 2023
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In most cases, 100% goes to the charity directly. It's free advertising for the charity. If you're able, you should round up and donate.
The billion dollar supermarket chain should donate a fraction of a percent of their wealth and make more difference than begging their customers will. If they're so eager to donate, donate their 'own' profits already exploited from the customers, workers and suppliers. It's bullshit virtue signalling, no different to when they put up their pride month stuff then do nothing in terms of providing real support.