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Deciding for ourselves: 98% of people want a browser choice screen, Mozilla study finds
(blog.mozilla.org)
A place to discuss the news and latest developments on the open-source browser Firefox
It's both.
Remember when Apple introduced the iOS update to stop cross-app-tracking?
One popup that asks the user if they want to allow this tracking or not, and would you look at that, the majority clicked NO.
People do care, they're just too lazy, even if they're aware.