this post was submitted on 29 Jun 2025
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Privacy

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Just listened to Naomi Brockwell talk about how AI is basically the perfect surveillance tool now.

Her take is very interesting: what if we could actually use AI against that?

Like instead of trying to stay hidden (which honestly feels impossible these days), what if AI could generate tons of fake, realistic data about us? Flood the system with so much artificial nonsense that our real profiles basically disappear in the noise.

Imagine thousands of AI versions of me browsing random sites, faking interests, triggering ads, making fake patterns. Wouldn’t that mess with the profiling systems?

How could this be achieved?

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[–] Reverendender@sh.itjust.works 4 points 1 day ago (2 children)

It’s an interesting concept, but I’m not sure the payoff justifies the effort.

Even with AI-generated noise, you’re still being tracked through logins, device fingerprints, and other signals. And in the process, you would probably end up degrading your own experience; getting irrelevant ads, broken recommendations, or tripping security systems.

There’s also the environmental cost to consider. If enough people ran decoy traffic 24/7, the energy use could become significant. All for a strategy that platforms would likely adapt to pretty quickly.

I get the appeal, but I wonder if the practical downsides outweigh the potential privacy gains.

[–] HelloRoot@lemy.lol 6 points 1 day ago* (last edited 1 day ago) (2 children)

getting irrelevant ads

you guys are getting ads?

[–] edel@lemmy.ml 2 points 1 day ago

My entire family is ad free for years... with the exception in podcasts. I am tempted to block them too (is there a way now?) but still not too intrusive... it is a way for me to keep connected to the ad world anyways. Now, the moment they abuse them here tii... I'll find a way to block these.

[–] Reverendender@sh.itjust.works 2 points 1 day ago (2 children)

I’m not, but OP would if they started opening up their IP and fingerprints to anyone who wants them, in order to inundate those parties with garbage data. Admittedly, I might be missing some clever part of their plan.

[–] blackbrook@mander.xyz 4 points 1 day ago (1 children)

Getting more targeted ads is not really in your interest. That is an idea promoted by the ad people.

[–] Reverendender@sh.itjust.works 0 points 1 day ago (1 children)

I’m not seeing the relevance of your comment

[–] blackbrook@mander.xyz 1 points 21 hours ago* (last edited 21 hours ago) (1 children)

You said

you would probably end up degrading your own experience; getting irrelevant ads

Irrevant ads = less targeted ads. You seem to think this is a negative. I'm saying it is actually a positive.

[–] Reverendender@sh.itjust.works 1 points 21 hours ago

Taken by themselves, yes you are correct. Less targeted is a positive. I would rather just not have the ads, which is where I am at now. So I don’t understand why I would give that up, which is what the OP’s strategy would seem to require.

[–] dodgeflailimpose@lemmy.zip 2 points 1 day ago

No clever plan. Just picked up this idea and like to see different opinions from people maybe far more advanced in that field

[–] fubbernuckin@lemmy.dbzer0.com 2 points 1 day ago (1 children)

Okay but irrelevant ads is the dream. I'd prefer not to get recommendations at all either. I'll hear from word of mouth what's worthwhile to watch, or I'll look for it myself. Recommendations consistently muddy things up, it makes all modern social media useless, I have no idea how people can put up with it.

I agree, which is why this approach to me seems ultimately counterproductive on an individual level.